Tube Investments of India
 
Tube Investments of India
Tube Investments of India Ltd.
Formerly TI Financial Holdings Ltd.
TI Cycles launches 2012 range of 'Montra' Bicycles
 
  • Montra presents India’s first titanium frame road bike
  • The new range of Montra bikes has five variants namely - Montra Techno, Montra Country, Montra Rock, Montra JazzA and Montra Blues
  • Montra to capture 15% market share by end of FY

Chennai, August 2nd 2012:  TI Cycles of India, the leading bicycle manufacturer, today announced the launch of the 2012 range of “Montra” Bicycles, their performance bicycle brand. The new range of Montra bikes has five variants namely - Montra Techno, Montra Country, Montra Rock, Montra JazzA and Montra Blues.

Since March 2011 when Montra was launched, the brand has had many firsts. “Montra” was the first to give India its first indigenously designed and manufactured carbon frame bike. In early 2012, Montra was the first to launch India’s first titanium bike, Country. Then in mid 2012, the new range of MTB, Hybrid and Road bikes was showcased to over 1100 dealers from across India.

Speaking on the occasion, Rajesh Mani, General Manager- Marketing, TI Cycles of India said, “We are delighted to have brand ambassador Karun Chandhok launch the new range of “Montra” Bicycles. This new range of “Montra” not only has alloy frames but also titanium and carbon frames. We are proud to be the first Indian company to design and manufacture a wide range of world-class performance bikes catering to the affluent Indian. Based on the feedback on the initial range, the 2012 range has improved specs, graphics and components.”

          

Speaking on the occasion, Karun Chandhok said, “I rode the new hybrid bike, Montra Blues and was fascinated by its ride comfort, design and paint finish. The ride was very comfortable on the Blues and “Montra” has created world class bikes with frame geometry suited for Indians. Knowing that these frames are indigenously manufactured in India, which is a remarkable feat by TI Cycles.”

“The new range is being manufactured at the aluminum bicycle facility in Ambattur, with an investment of Rs. 6 crore. Production is currently being ramped up to reach full utilization.
Also “Montra” would capture close to 15% of the performance bikes market in its second year of operation”, Mr. Mani added.

The new range of Montra bikes has the following five variants currently:

Montra Techno, a complete carbon bicycle with 10 speeds. It is a superlight bike with superior performance on road- costing Rs.71,000

Montra Country, a meticulously fashioned out high grade titanium frame Road bike created to LAST FOREVER. With an aluminium-carbon fork and SRAM Rival this is one of its kind road bike - costing Rs.

Montra Rock, It is an MTB featuring high-end, racy, look and feel. Rock's 6061 alloy tubing is crafted with mechanical forming technology which allows complex shaping in more stressed areas of the frame. With small Block Tread & 80 mm Suntour Coil Fork it is perfect for the real trails - costing Rs.16,900

Montra JazzA, The re-designed JAZZ is a fast and nimble alloy hybrid bike with the best performance and stylish looks yet lightest in its class - costing Rs.16,900

Montra Blues, Tough yet beautiful, light and versatile, Blues is a cutting edge in alloy 6061 Hybrid frame with increased strength, rigidity and torsional resistance. Blues comes with a mountain bike inspired frame for upright riding, comfort and improved visibility with fast 700c wheels - costing Rs.16,900

Facts of “Montra Bicycle”: 

The Montra Techno frame is made of T700 Carbon, an advanced composite material (ACM) used in high performance vehicles such F1 cars, motorbikes and airplanes. Carbon fibre has 1/4th the density of steel but offers superior mechanical resistance characteristics in spite of its light weight. The frame of the Montra Techno has a carbon fibre monocoque design. It is a single mould, strengthened by its hollow shell. The frame has a topologically optimised design (TOD) which allows for better speed.

"Montra Country” presents the first titanium bike because titanium is one material which allows the ability to finely tune every single frame to achieve the perfect ride quality. Country gives the perfect balance between responsiveness and control, between high performance and comfort, between weight and durability.

Montra uses Flat Bead Technology (FBT), a process that removes bead ripples that are usually the result of a TIG welding process. The welding beads are made flat in two consecutive steps thus reducing disruptions to a minimum. It improves aesthetics without compromising on the weld strength.

The design and bikes have undergone extensive and demanding quality tests. Prototype was road tested for over thousands of kilometres before design were cleared.

More details can be found at www.montra.in and www.trackandtrail.in