Spirit of the Murugappa Group
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- Spirit of the Murugappa Group
A pioneer in the Cycles market, TI Cycles, formed in 1949, has constantly come up with new trends in line with evolving consumer needs. TI Cycles’ vision is “To be the most preferred brand in fitness, recreation & personal mobility solutions”. It strives to give its customers not only a bicycle but a lifetime experience.
TI Cycles have introduced fun and entertaining stores across the length and breadth of India. The company has been proactive and was first bicycle company to change the cycle retail landscape, both in urban and rural areas. With the first urban store in 2007, Hercules is sold in over 200 exclusive urban stores known as 'BSA Hercules Exclusive Stores' which have revolutionised the way people buy bicycles in India. These stores are a one-stop premium shop for all Hercules, BSA & Montra products and have a customer friendly ambience which serves as a model for other bicycle outlets in the country. In 2010, the company started “Hercules BSA Cycles” to provide the urban retail buying experience in smaller towns. In just over a year’s time, there are over 200 of these rural stores. For its retail innovation, the company recently received the certificate of appreciation for 'Excellence in Rural Retailing' at the ET Retail Awards 2011.
TI Cycles has plants at Chennai, Nasik and Noida, major Warehouses at Guwahati, Durgapur, Patna and Cuttack and regional offices, through which it serves it nationwide 2500 plus dealer network. Certified with ISO 9001:2000, OSHAS 18001-2007 and ISO 14001-2004, TI Cycles is a quality and customer centric organization.
BSA stands for style, fun and comfort. There are several models catering to consumer segments ranging from kids, ladies and other premium end customers. BSA Ladybird, BSA SLR, BSA Champ, BSA Mach are trendsetters and icons in their respective categories. It signifies the joy of cycling. Excitement and comfort go hand in hand with BSA. Today, BSA is an intrinsic part of the Indian family.
For more information: www.bsahercules.com
Our first brand is still as young as ever, signifying strength and passion. It is rugged, robust and is for the rough and tough. Hercules stands for a unique pride of possession. The range of Hercules Roadeo and Hercules MTB Turbodrive have been pioneers in the bicycles category catering to the youth. The range of Hercules Ryders is for urban adults for them to ride towards a healthier, happier self. The Hercules Popular brand of "standard" bicycle is a market leader in the segment.
Follow us at www.facebook.com/HerculesRoadeo
Track and Trail is the ultimate destination for everything in cycles - from the best of international bicycles and world-class accessories to a network of people with expertise on technology, performance and the intricacies of cycling. For mountain, road and hybrid bikes, you can choose from Cannondale, Bianchi or Schwinn – world-class brands known for incomparable designs, superior comfort and ease of riding. We also have an exciting range of BMX and MTB cycles from GT and Mongoose for those who like a bit of adventure in their lives.
Visit us at www.trackandtrail.in
Faster, lighter and stronger than any cycle ever created in India, Montra brings international standard carbon frame bike for the first time in India. It is designed and manufactured ingeniously and is a part of the flagship range of TI cycles under Track and Trail. Montra, meaning “My Track” is the bike that lets you ride our your aspirations, that lets you choose your own path.
For information, visit www.montra.in