TI Cycles of India, part of the Rs. 7300 crores conglomerate Murugappa Group, announced the launch of their unique bicycle and fitness equipment store, 'BSA GO' in Thane today. The 1170 sq. ft., 'BSA GO' store licensed to Thanawalla Cycles Pvt Ltd and located at Eternity Mall, Shop No S-9, 2nd Floor, BS Marg, Thane West is first of its kind in Mumbai.

A one-stop premium store for all bicycling and fitness equipment requirements, BSA Go promotes cycling as a health and lifestyle option to discerning consumers.

Commenting on the BSA Go store concept, said Mr. G Ramprasad, President, TI Cycles of India, "As a category leader, TI Cycles has always innovated and set the trend in the bicycling industry. With the changing retail landscape and consumer shopping habits, we believe that it is necessary to re-define the bicycle shopping experience in the country. The BSA-Go stores aim to do this and also set a new benchmark that is on par with international stores"

BSA Go stores display a wide range of BSA & Hercules brands of bicycles and BSA Workouts. The trained store staff can help consumer choose the right bike and right fitness equipments. Another interesting feature of the stores is that consumer can not only 'touch and feel', but also 'TRY' the bikes of their choice on an in-built test track.

On the inauguration of the Thane Store Mr G Ramprasad, President, TI Cycles said, "We are constantly pushing newer frontiers in the industry and these premium retail stores form a key part of our growth strategy. We believe the unique design and the wide product range available will set these stores apart and make them the preferred destination for bicycles and fitness products in Thane."

One of the most professionally managed organizations in the bicycle industry, TI CYCLES OF INDIA markets Hercules and BSA brand of bicycles and BSA Fitness equipments and are leaders in the special or fancy segment of bicycles in the country.