BSA Launches cycles with inbuilt games
28 April, 2005

TI Cycles of India announced the launch of its new range of kid's cycles (for 3 to 8 year olds) under the BSA Champ brand name; a total of 8 unique models, in eye catching and pleasing colour combinations, are available in the new range. The price point ranges from Rs 1450/- (inclusive of all taxes) for the bikes for 3 yr olds to Rs 1900 for bikes for 6-8 yr olds. What is most unique about these bikes is that, for the first time, - cycles have been introduced with in-built board games.

The cycles serve as a complete entertainment and physical health package for the child. While the cycle itself retains its basic premise of offering exercise to the child's body, the in-built games offer higher engagement value for the kids thus increasing the time that kids spend with the cycle.

The games vary from a cricket game for boys, to scrabble (vocabulary building) for girls and time, shapes and colors concepts for smaller children.

In keeping with its tradition of offering consumer friendly and innovative products, the new range boasts of a host of safety features like rounded corners and coverage of moving parts like chains etc so that little ones don't hurt themselves even accidentally. All bikes are equipped with attractive baskets, sturdy trainer wheels and soft grips. The saddles are visually attractive as well as highly comfortable and both options - with backrest and without backrest, are available.

Unlike locally made bikes that use substandard parts and a non adjustable design, all BSA Champ bikes, offer complete adjustability of the saddle height and the handle bar height so that the cycle can keep up with the growing needs of children in this age group. Most kids use their bikes roughly. Most locally made bikes are not built to take this abuse and tend to fail easily. BSA Champ bikes offer stringent quality standards to ensure that the components can withstand even rough usage and that the bike runs smoothly for as long as the child wants to use it. The products are available at Cycle World and all leading cycle outlets in your city.